The Kraken Rum’s embodies a fearless, mythical allure, drawing from the legend of the sea beast with bold, dark aesthetics and untamed spirit. It’s a call to adventure, evoking mystery and strength in every sip. We crafted a daring, minimalist vision that pulses with bold contrast, capturing the untamed spirit and character of their legendary rum. Release the Kraken!

BENGALA PROJECT + HIKARI CREATIVE CO.

Legend tells of a lone ship attacked by a monstrous sea beast, dragging crew and cargo into the depths, except for one barrel, stained by the creature’s ink. That surviving cask became known as The Kraken® Rum, a dark and legendary spirit born from the depths. Unleash the legend, bold flavor from beneath waves.

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